A very belated April Fools…

I totally forgot to post the Yelp April Fools’ joke I did this year, which I am very happy with. Things got busy, I guess.

Conceptualized the joke with a couple of my coworkers and then wrote the copy for the landing page and the script for the video. I also co-directed the video with our production guy, Bryan Porter, which was a first for me. Very fun indeed.

I present… my baby: http://www.yelp.com/footmen


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